• Get your JNaja at BlokeToys or direct at Velv'Or
  • Created to boost the energy level

    We created this vitamin supplement to give the manhood some extra energy by supplying it with extra vitamin C and B12. A mix that boosts the metabolism in the whole body and gives the penis the extra energy it needs when acting or wants to act on a frequent basis. For this reason we advice to take max 2 tablets on a daily basis.

    'Enjoy the power'


  • Are the products of the Velv'Or brand erotic products for men? Or are they rather intimate jewellery? Or maybe lifestyle products? The answer: They are a combination of all of the above, topped off with clear branding, stylish designs and shapes, top-notch quality, and great functionality for men and their little friends. Now, the creator of the Velv'Or brand, Jelle Plantenga, introduces two new collections to the market, thrilling not only the world of men, but also the trade.

    Brands often stand for a certain state of mind or lifestyle, which is also reflected in the brand communication. In the case of Vel'Or, the focus is on a combination of “soft“ and “hard“. “Those are two aspects all men have in common and that are adored by their partners,“ explains Jelle Plantenga,
    the creator of the brand.
    „Many of the Velv'Or products are created to make manhood harder, healthier, and more beautiful. They contribute to making the user feel more manly and confident in life.“ Some of the structures of the Velv'Or brand are very similar to those found in fashion brands. The product range is divided into two collections: the Bespoke collection includes the King JCobra, the JCobra, the JMamba, the JPython, and the JConfessor. “All the products in this exclusive collection are individually created for the consumer or store, made from a precious metal of their choice.
    These items can be categorised as high-end pleasure lifestyle products and function as intimate jewellery.“
    The Ready to Wear collection includes the JBoa, the JNaja, and the BeauGosse BG's. You could put those products in the same category, and they are used in pretty much the same way. However, they are made for the mass market and are distributed via a selection of distributors and a wide range of retailers all over the world. What all Velv'or products have in common is that they are created for men with a touch of style, but every item has its own distinct characteristics. The JCobra, for instance, has a unique ergonomic shape, with a finger part that not only exerts pressure on the perineum, but also gives the product the look of an art object. “Velv'Or was created out of a personal need, the same reason so many other lifestyle brands come into existence,“ Jelle Plantenga says, explaining the origin story of his brand. “In the fashion industry, it is common practice that the designer feels the need to make a clothing item if he doesn't find it on the market. For Velv'Or, it was my need to find a stylish cock ring that was comfortable to wear and applied pressure on the perineum. The result was the JCobra.“ You may already have guessed it, but Jelle had been working in the fashion industry before he founded Velv'Or. And he is also an expert for brands. “Our world is built on brands and logos, and this will continue for a very long time. We know that the impact that brands have will continue to gain momentum – also in the erotic market.“ The consumers are already used to buying
    brands, and they make their purchasing decisions based on that when they look for a quality product.
    “Maybe if they are looking for their first product or a simple gift, they might not be concerned about brands so much. But when it comes to a product they want to use for a longer period of time, then the brand is definitely an important decision-making aspect. We found that many men purchase Velv'Or products because they appreciate the branding, quality, and functionality of these items.“ When asked about Velv'Or's rapid ascent to success, Jelle points out the positive feedback he gets from the market and also from the consumers – whom he lovingly calls “EnRinged fans“ of his brand. “These gentlemen appreciate everything Velv'Or is creating for them, at whatever price, and they firmly believe in the brand and the performance of all of the products, be it the JCobra or the BeauGosse – they know the quality is high and that we put a lot of time and thought into these products.“ So he knows exactly what the existing buyers and potential new Velv'Or fans are expecting from the brand: They want more than just a product with a certain degree of quality; they want first-class functionality that will improve their intimate life. “Velv'Or stands for the life of men and their manhood, so the products will always be directly serving their manhood, or have a beneficial effect for the user's manhood.“
    But achieving this success was not easy, as Jelle remembers. The first step is always the hardest. When he first introduced the JCobra to the market and the trade, the average heterosexual customer was not all that well-informed about love toys and didn't know what to expect from this product in particular. That was – and still is, the Dutch designer adds – the biggest difference between the straight market and the gay market where there are countless different products for any type of need. “Luckily, brands like Nexus, Aneros, Fleshlight, Tenga, Oxballs, Perfect Fit, KeepBurning, Zizi, and others like them have the same mind-set as Velv'Or when it comes to creating more awareness for male products.“ As a matter of fact, the JCobra was created particularly for that purpose: to change the way men – and also women – look at penis rings and intimate jewellery, introducing them to stylish top-quality products. The JCobra was followed by the JNaja and the JBoa, and now, Velv'Or presents the BeauGosse BG's to give people an impression of what penis rings and ball stretchers should look like in the year 2013. “The BG's will be sold as a set, giving men an opportunity to gain new experiences. Many men, especially heterosexuals, have never used a cock ring or ball stretcher in their life, and we know that the BG's will get these men to try and enjoy the feeling of being enRinged.“ The BG's are made of elastic TPR, and each set consists of three rings. One is just for the penis, the second “enrings” the entire manhood, and the third one is a ball stretcher. For Jelle, creating products and combining different aspects such as shape, style, and function, has become a natural thing by now. After all, those are also the things he is looking for in products when he goes shopping. “I know that my needs are similar to the needs of many men who think alike, and who appreciate a high level of quality in products and design.“ What may sound simple enough is actually the result of a lot of time-consuming market research, hard lessons, and continuous indefatigable development. Those things, Jelle says, are incredibly important to optimise existing products and to create new things based on popular interests and developments in the market. “Often, we get requests from enRinged gentlemen who ask us to create a JNaja made of steel, wood, or even carrot fibre,“ he says, happy about the feedback and suggestions from the Velv'Or fans. “Apart from my own influence on the development of the products and the packaging, the collaboration with outstanding production companies is very important as well. They have a huge amount of knowhow, and they can always offer advice on certain aspects in order to improve my ideas.“
    Given the stylish, classy look and feel of the Velv'Or products, it is not surprising at all that the packaging is one of the main pillars of the brand's overall concept. The packaging is the first thing the customer sees in the store, before he learns about the brand, before he learns about the actual product. However, mastermind Jelle tells us, that is not even the main reason why he sets such great store by quality packaging. He feels it is essential to maintain a uniform appearance; the look and feel of a brand should be consistent so the retailers and the consumers immediately know what they see. Naturally, small variations are always possible, and given the growing product range they are also inevitable, but Jelle wants to keep the same general look for the collections.
    Talking about collections: The Bespoke line is geared towards the luxury market and offers people with bigger wallets an opportunity to get something truly extraordinary. The King JCobra is a perfect example for this. The price is not limited, and if you want the most exclusive and expensive model, the price tag can even hit the one million euro mark. The Ready to Wear and the Manhood collections are more affordable for the average consumers, as these products can be found in the mid-price segment of the erotic market. All the items are available from Velv'or's distribution partners: Dark Ink, Dildos Assorted, Entrenue, EroPartner, Lovely Planet, Mister B, Planet Earth, Playroom, and Erotic Wholesales for the Ready to Wear collection.
    But will the consumer readily and happily reach deeper into his pocket for a quality product? Given that the market for cock rings is swamped with products, this question is only logical. “There will always be competition in a market, and the consumers will always make the decision on their own, based on personal affection for a brand or product.
    At Velv'Or, we know that the JCobra and JNaja are unique in their design and functionality, and that there are no products out there that even come close to them. That said, we are actually pleased to see similar products hitting the market, because it shows that we were right in thinking that there is a need for a product like this in the market. The BeauGosse BG'S may look similar to other products that are on the market, but the design of the inner core of these cock rings makes the difference in wearability and in the pressure,“ Jelle points out.
    Apart from the BeauGosse BG's, Velv'Or also has another new collection called Manhood, this one being the result of a collaboration with Cobeco Pharma. Said cooperation is very similar to the well-known collaborations between big fashion companies and producers from the perfume or beauty markets in the lifestyle industry. “This collaboration will give the retailers eight new Velv'Or products wrapped in amazing packaging, and the ability to rapidly expand their Velv’Or range with products for which there is growing demand.“ These products include various lubricants, a food supplement for the penis, a penis cleaner, a penis delay spray, and an after shave gel. Interested trade members have the opportunity to take a closer look at these two collections at eroFame where Velv'Or is going to present all the new products. The BeauGosse BG's will be available from Eropartner - one of the brand’s European distribution partners – as of mid-October. The other distributors will have the product on stock soon after. Manhood will also be available starting mid-October at Cobeco.
    The new BeauGosse BG'S and Manhood collections are proof of the brands ambition to grow and gain a much bigger market share, in the adult industry as well as in the mainstream market, Jelle points out. Hence, expectations are rather high. “At Velv'Or, we firmly believe in all our products, and we know that the new products will open a lot of new doors and create an even better awareness of the brand. Velv'Or offers something different, something that will enrich the stores and create new consumer interest. We believe that there is still a huge gap to be filled, and we offer retailers the opportunity to fill this gap with our products. Also, we have the feeling that the market for male products will develop strongly in the future, and that the sales figures will get closer to those in the market for female products.”
    But how should the retailers present the Velv'Or products, Jelle? Of course, the expert has some advice for the trade: The JBoa, he explains, is a very good product to be sold in the counter area, as it is known to generate many impulse purchases. In general, the Velv'Or products should be presented together, and with the new BeauGosse BG's and the upcoming Manhood collection, these items should make for a nice niche in the stores. As far as the online trade is concerned, Velv'Or offers appealing images and illustrations for examples of use. “In a world with a rapidly developing social network community, it is very important that the retailers support a brand by posting reviews, tests, or messages about the products. Therefore, we are working on new, amazing photographs and artwork which we are going to provide to the trade so they can use it to get the message out. And apart from that, we will offer in-store displays very soon.“

  • Created to make your skin nice and soft.

    We created this unique lotion to be used directly after shaving on all parts of the body. It cools the skin down and prevents it from itching and unpleasant ingrowing hairs.

    ‘Enjoy a smooth skin’

  • Get your JNaja

    The JNaja is the Ready to Wear edition of the JCobra. An ergonomically shaped CockRing which follows the natural curves of the male body. It can be worn during the whole day thus giving the wearer the pleasure of being 'EnRinged' while his Perineum is constantly being massaged. This will increase your sexual drive and appetite, making you feel more ‘manly’ and confident.

    The JNaja gives a constant firm pressure on the perineum, resulting in harder, longer erections and stronger orgasms. Wearing it will therefore benefit your sex life.

    The JNaja is produced from Nylon Fiber in the Netherlands, using a revolutionary new production process. The JNaja is dyed black and will de-color as time goes by like stonewashed jeans, making it unique to its owner after hours of wearing pleasure.

    The JNaja is available in 3 sizes 45MM, 50MM and 55MM.and 3 colors Black, Red and White.

    How to Wear
    Hold the JNaja with the perineum part facing towards the body. Put the Balls through the oval shaped part of the JNaja. Then push the Penis through the same part.
    Now firmly pull the whole package out and push the JNaja to the body.

    Velv’Or advises you to listen to your body carefully, as the length of being EnRinged varies per person.

    “Enjoy being EnRinged”

  • Get your JBoa

    The JBoa is a Ready to Wear One Size fits all product by Velv'Or

    A stylish Lasso cockring created from FDA approved Silicone – made in the UK - in combination with a Stainless Steel tube - made in Germany - and hand finished by a jeweler in Amsterdam.

    This amazing stylish One Size fits all Lasso comes in a shiny black aluminum tube which can be his companion everywhere he goes and assist him when needed.

    The JBoa is available in Metallic Black.

    How to Wear
    Before you use the Velv’Or JBoa you need to have an erection. Once erect, follow these instructions:

    - Stretch the silicone so that the loop is large enough to fit around the shaft of your penis without pinching the skin
    - Place the loop over the penis and move it along the shaft so that it is positioned at the base and is as close to the body as possible
    - When in place, hold the stainless steel tube toggle and pull the silicone ends so that the slack of the loop passes through the toggle and the loop tightens around the shaft of the penis
    - For maximum comfort, it is recommended you ensure the loose silicone ends hang underneath the penis
    - Once in place and held securely, you can enjoy the Velv’Or JBoa during sex or foreplay for up to 30 minutes

    Velv’Or advises you to listen to your body carefully, as the length of being EnRinged varies per person.

    “Enjoy being EnRinged”

  • Some stores already asked for a review to be able to explain the EnRinged feeling to their clientele so I really hope this one helps you all out. And gives you the ability to EnRing more Men!!

    This happily EnRinged Gentleman loves his JNaja so much that he decided to share his experience with me and all of you.

    Dear Jelle

    I am 53 years young. I enjoy sexual pleasure probably more than the average male now that I am in my 50's and I am an avid solo-sexual user & collector of Cock Rings. I purchased your 55mm JNaja Ready to Wear edition through an online store.

    I had seen this version on line and it's design interested & intrigued me. Also the mention about what it can do & how it feels. I was glad that your product was available through my favorite online store. It makes shopping so much easier & the shipping is also a good deal. I was excited when I got home from work to see my order for the JNaja had arrived in my mail box and I could not wait to try it on. So got naked and ready for the challenge. I opened the package and it was easy to figure out how to put the JNaja on. There were no directions but really did not need them. The finger part is a pretty good indicator of the direction to how that goes.... I began to walk around and I was amazed how instantly I started to feel aroused from the pressure the JNaja was putting on my perineum. It feels really really nice. I have owned & have been using the JNaja now for a little over 5 weeks & it feels GRRREAT! It does AMAZING things to my male sex organ & I have been using it a lot.

    During the first few times after prolonged wear it left me a little tender around the upper base of my penis shaft and the underside from the finger massaging of my perineum. I was thinking that maybe it was because the JNaja size ordered is smaller than the Cock Ring I usually get which is 2.1/8 “ , but after using JNaja more & more & getting to know the JNaja, it's starting to feel like a part of me.

    It fits my own anatomy as if you designed it specifically for me. I can wear it under my garments if I like during the day or evening and it feels comfortable, and when I like to get into the mood, it starts working for me.

    I love how it looks on my body. When I'm aroused it looks even better, MANLY...I love how the JNaja moves in closer into my body when things are firming and I do mean FIRM because it makes me very HARD. I can really see the engineering you put into the design.

    It makes my penis appear longer. I also love how the JNaja smooth flared side feels like an open vagina & caresses my scrotum gently like a firm peach. LOVE-IT.

    It most definitely is the best fitting Cock Ring I have ever owned, it sure FITS my male anatomy like you designed it. This is an amazing cock ring you designed for men like me.. Thank you…. I’m definitely going to buy another JNaja to have as a spare on hand and save money to buy a JCobra.

    Thanks so much again and also thanks for giving me an opportunity to express to you how great your product has made me feel.

    Anonymous EnRinged Gentlemen

    I hope you enjoyed reading this review and will BeRinged soon.

    Get your JNaja

    The JNaja is the Ready to Wear edition of the JCobra. An ergonomically shaped CockRing which follows the natural curves of the male body. It can be worn during the whole day thus giving the wearer the pleasure of being 'EnRinged' while his Perineum is constantly being massaged. This will increase your sexual drive and appetite, making you feel more ‘manly’ and confident.

    The JNaja gives a constant firm pressure on the perineum, resulting in harder, longer erections and stronger orgasms. Wearing it will therefore benefit your sex life.

    The JNaja is produced from Nylon Fiber in the Netherlands, using a revolutionary new production process. The JNaja is dyed black and will de-color as time goes by like stonewashed jeans, making it unique to its owner after hours of wearing pleasure.

    The JNaja is available in 3 sizes 45MM, 50MM and 55MM.and 3 colors Black, Red and White.

    How to Wear
    Hold the JNaja with the perineum part facing towards the body. Put the Balls through the oval shaped part of the JNaja. Then push the Penis through the same part.
    Now firmly pull the whole package out and push the JNaja to the body.

    Velv’Or advises you to listen to your body carefully, as the length of being EnRinged varies per person.

    “Enjoy being EnRinged”


    Shauna Mei just got back from shopping for male sex toys in Tokyo. Among the many, many variations of high-end "fleshlights," (Google it--but be warned, it's NSFW), she found one she liked. "They're done by a former architect, so they look like architectural sculptures," she told Fast Company. "You wouldn't even be able to tell what it is--you could put it on your coffee table!"
    Mei isn't in the market for a new conversation piece for her living room. But, the Japanese contraption is the type of upscale sex-related paraphernalia she will feature on her new site AHAnoir, a marketplace for high-end adult products and boudoir accessories, an offshoot of AHAlife, the popular online luxury site she launched in 2009.

    The new vertical, like its sister site, aims to sell a particular, Brooklyn-esque lifestyle. But instead of peddling pig-shaped soaps and organic baby booties, Noir focuses exclusively on products to enhance your sex life. Among the items available for purchase today: A $220,000 cobra-shaped cock ring, couture latex dresses--the kind Rihannah wears!--and intimacy art projects, each item meeting the aesthetic standards of a flawlessly hip urban dweller. (Most of Mei's clientele comes from large cities.)

    While AHAnoir launches today, sex isn't entirely new territory for AHAlife. Mei says AHAlife was the first third-party retailer to sell the sleek JimmyJane product line--which many consider the "Apple of sex toys." Before today, however, naughty items sat hidden in the subtly named "Back Room," which was tucked away under the "experiences" tab on the AHAlife site.

    Still, with what basically amounted to zero promotion, these sultry products managed to find buyers. Luxury vibrators and high-end pleasure beads are among the best sellers on the site, and sex items rack up an an average order value of $150. With even the smallest bit of nudging, the products have sold even better. On the rare occasion AHAlife slipped, say, a necklace that doubles as a nipple vibrator into a marketing email, it would sell better than the average non-sexy item in that same message.

    After researching the $15 billion sex-toys industry, spinning off and blowing up the X-rated section into a separate vertical made perfect business sense.

    Many people feel more comfortable purchasing sex toys online, rather than a place like Duane Reade, which does, in fact, sell dildos and vibrators. AHAnoir certainly isn't the first e-retailer to figure that out. But Mei hopes to offer a more pleasant experience than the current competitors. "We're known for quality," explained Mei. "I've been on sex toy sites where you have porn ads flashing boobs at you while you're trying buy a vibrator. That, to me, is very uncomfortable." Not all online sex shops look like they were "started by someone probably in the porn industry," to use Mei's words. But even less crass destinations like Adam & Eve, look more like Amazon.com, giving off a big box store rather than a boutique feel.

    AHAnoir, like AHAlife, hopes to offer a more intimate and engaging experience, beginning with the products themselves. The site showcases sexual objects that resonate with AHAlife's design- and quality-focused customer. While a lot of sex-related items can feel trashy or cheap, AHAnoir's selection prioritizes luxury--Mei only showcases the best of the best. Hence the $220,000 cock ring. But, not everything is wildly unaffordable. Prices start as low as $48 for sexy kits that include "everything you need to get the evening started."

    AHAnoir also focuses on the presentation of its products, drawing customers into the experience further. "We tell you the story behind the brand, the designer, the inspiration, how the product was made, and how you use it," Mei explained. That, coupled with tasteful images, creates a online shopping site you could almost peruse while at work. In addition, AHAnoir is launching a shoppable blog, which will cover topics like "Introduction to Bondage," linking to BDSM-related items for sale on AHAnoir while providing a how-to guide for novices. Mei will also host salon events once a month, during which an expert will talk to a select group

    The theory behind the effort is that women, in particular, are sensitive to shopping environments. The type of people who appreciate hand-crafted dildos will also seek out a hand-crafted website on which to buy them.

    Assuming AHAnoir is as successful as Mei suspects it will be, she plans on launching more verticals. Next up: children's products. Much like sex-related merchandise, that category performs particularly well on AHAlife. And, of course, after taking AHAnoir's products for a spin, Mei's customers could find themselves in need of a different kind of toy nine months down the road.
  • We are very proud about the JCobra being featured in the list of World's most expensive sex toys

    Andrea Divirgilio / May 23, 2012
    You cannot deny it. It is where it all began. Debates were raged, documents prepared, yet human civilization has time and again continued to shy away from the word-sex. The good news is, as the world enters a new era of development-technically, socially or otherwise-the taboos associated with sex are lessening. The visible improvements in the social acceptance of sex can be partly attributed to our celebrity clan. Matching steps with these “wear your heart on your sleeve” celebrities, there is a whole new breed of innovative minds. Thanks to their brilliant ideas, sex or simply put sex toys are making way out of the closet straight into people’s showcases. So while Eva Longoria goes on record saying “I give Rabbit vibrators to all my girlfriends”, a few experiment crazy souls are putting their heads together to create exquisite sex toys that scream of grandeur, art and yes, money. So, from Victoria’s Secret million dollar bras to the overall multi-million dollar lingerie industry built on a backbone of underwires and laceAnd to give you a rare sneak peek into this interesting world, we have prepared a list of the most expensive sex toys. On top of the list is a million dollar sex toy meant for the one percent of the world who live by “splash your cash” motto in life.

    Ergonomical cock ring
    Created by an expert Silversmith from U.K, the cockring represents a smart blend of superior craftsmanship and ergonomic know how. Named JCobra, the Jelle Plantenga creation is designed to serve as a wedding, birthday, or engagement gift, all at one go. So, if you want to spice things up on the D-day with an exquisite cock ring, then dash for this innovative piece.

  • The JNaja can also be personalized for your store.

    Boutique Bizarre from Hamburg Germany is one of the stores that picked up this amazing co-branding option.